Emirates Ad

[insite]

[baronapart]

Nope)))

[Dave Hounddriver]

So they say they actually filmed it waaaay up there, but there isn't a breath of wind blowing her hair around.  Doesn't seem natural. 

[OnMyWay]

1 hour ago, Dave Hounddriver said:

So they say they actually filmed it waaaay up there, but there isn't a breath of wind blowing her hair around.  Doesn't seem natural. 

Her scarf is blowing quite a bit.

[Mike J]

Film her standing on a stool against a green background.  Use a drone to film the building.  Use software to take away the green background, resize as required, and drop the image on the building.

Also you know it was faked because there is no safety harness and her uniform is clean and dry.  Clean and dry means she has not "messed" herself which is what any sane person would do.  

 

Edited October 13, 2021 by Mike J

[Clermont]

1 hour ago, Mike J said:

Film her standing on a stool against a green background. 

 

7 hours ago, OnMyWay said:

Her scarf is blowing quite a bit.

 

8 hours ago, Dave Hounddriver said:

Doesn't seem natural. 

I agree with all, but she does look pretty.  

[hk blues]

The ad is 100% real according to Emirates.  The only thing "fake" is that a professional skydiver acted as the female.  

I doubt they'd lie about it t.b.h. 

[GeoffH]

12 hours ago, OnMyWay said:

Her scarf is blowing quite a bit.

As is her skirt... I'm not convinced it was done using green screen.

 

It's UAE... occupational health and safety standards for employers probably isn't a big issue.

[hk blues]

2 hours ago, GeoffH said:

As is her skirt... I'm not convinced it was done using green screen.

 

It's UAE... occupational health and safety standards for employers probably isn't a big issue.

She wasn't an employee - she was a professional skydiver hired for the ad

[Mike J]

Apparently is was real.  Here is an article that speaks to how it was produced.

https://www.livemint.com/companies/news/this-is-real-how-emirates-airline-s-ad-was-shot-on-the-top-of-burj-khalifa-11628572860375.html

The latest commercial from the Emirates airline has generated a lot of impressions on social media sites after it showed a cabin staff member in full uniform standing atop the Burj Khalifa's tallest point. After several social media users expressed apprehension that the commercial uses special effects and a green screen, the airline came forward and clarified that it was shot without the use of a green screen or special effects.

Emirates, which is the largest airline and the flag carrier of the United Arab Emirates, also shared the making of the advertisement. The 30-second clip opens with a close-up of the cabin crew holding up message boards in a nod to the famous scene in the 2003 cult hit “Love Actually"

Nicole Smith-Ludvik, who is a professional skydiving instructor, features as an Emirates cabin crew member in the advert.

As the camera pans out, audiences soon find that the crew, with her iconic red Emirates hat and uniform, is actually standing at the very top of the Burj Khalifa by Emaar, giving audiences a panoramic view of Dubai’s skyline.

"At the pinnacle of the building, the main protagonist had a reduced circumference space of only 1.2 metres at 828 metres high to pull off the stunt," the airline said in a media release.

"At 828 metres above ground this marks one of the highest ads ever filmed and was conceptualised and directed by Emirates’ in-house brand team with the help of Prime Productions AMG, based in Dubai," it said. +

The climb took 1 hour and 15 mins from level 160 of the Burj Khalifa and the team had to scale several tiers and ladders inside a tube to reach the top.

A single drone was used to capture the footage in a continuous take to film the complete sequence.